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海尔裁员1万人真相:或系员工自动流失

时间: 2014-06-23 13:36 来源: 证券市场周刊 作者: 刘步尘 收藏 百度搜索本文

  6YUE17RI,ZHONGGUOJIADIANWANGBAODAO:HAIERBAIDIANJITUANFUZONGCAISUNJINGYAN、FUZELINGSHOUYEWUDEFUZONGCAIZHULIJINGZHANGCHUNJUNYILIZHI。DANBAODAOTONGSHICHENG,SUNJINGYANFOURENCIXIAOXISHUSHI,ERJINGZHANGCHUNZEBIAOSHI“YOUCI(LIZHI)XIANGFA”。

  6YUE16RI,《BEIJINGSHANGBAO》BAODAO:ZAIRIQIANCHUXIMOUSHANGYELUNTANSHI,HAIERSHOUXIZHIXINGGUANZHANGRUIMINCHENG,“QUNIANCHUHAIERYUANGONGSHULIANGSHI8.6WANREN,NIANDIJIANSHAOZHI7WANREN,CAIYUANBILIWEI18%。JINNIANYUJIZAICAIDIAO1WANREN。”QIECAIYUANDUIXIANGZHUYAOSHIZHONGCENG,YUANYINSHIZHIZAOYEWUDEZHINENGHUAJIANSHAOLEYONGGONGSHULIANG。

  海尔的新理论

南昌市股市配资公司   SHAOYILIUYIBIANBUNANFAXIAN,HAIERDACAIYUANFASHENGZAIZHANGRUIMINJIJITUIXING“RENDANHEYISHUANGYINGLILUN”BEIJINGZHIXIA。NEIME,SHENMESHIHAIER“RENDANHEYISHUANGYINGLILUN”?SHENMEYOUSHIHAIERBUYIYULITUIXINGDE“ZIZHUJINGYINGTI”?

  ZHANGRUIMINSHIZHEIYANGJIESHI“RENDANHEYISHUANGYINGLILUN”DE:ZAIHULIANWANGSHIDAI,QUANSHIJIEDEQIYEBIXUYIYONGHUWEIZHONGXIN,WOMENWEILESHIYINGZHEIGEBIANHUA,XIANZAITICHU“RENDANHEYISHUANGYINGLILUN”。“REN”SHIYUANGONG,“DAN”SHIYONGHUZIYUAN,BAMEIGEYUANGONGHETADEYONGHUZIYUANLIANZAIYIQI,SUOWEI“SHUANGYING”SHIWEIYONGHUCHUANGZAOJIAZHIDETONGSHI,TIXIANNIDEZISHENJIAZHI。

  SHENMESHI“ZIZHUJINGYINGTI”?ZHANGRUIMINDEJIESHISHI:XIANZAIWOMENBAYUANLAIDEZUZHIJIEGOUDIANFULE,YUANLAIZUIDICENGDEYUANGONGSHANGMIANYOUHENDUOLINGDAO,HENNANZIZHUZUOCHUJUECE。XIANZAIBATAJIEFANG,NIZHIYAOYOUCHUANGYI,NIZHIYAOZHAODAONIDEYONGHU,NIJIUKEYIZIJILAICHUANGYE,ZHEIHECHUANTONGDEGUANLILILUNWANQUANBUYIYANG。CHUANTONGDEGUANLILILUNSHIGUANLIZHENAGEZHONGGUANLIGONGJUGUANLIBEIGUANLIZHE,SHIYIGEFENGBIXINGDEXITONG。DANSHIXIANZAIWOBATABIANCHENGKAIFANGDEXITONG,MEIGERENDOUKEYICHULAICHUANGYE,ZHEIYANGYUANLAIDEZUZHIJIUBEIDIANFUDIAOLE。

南昌市股市配资公司   HAIERXINZHANLVEDEXIAOGUOZENMEYANG?ZHANGRUIMINJULEYIGELIZI:WOMENYOU3GEQINGNIANREN,20DUOSUI,TAMENFAXIANZAISHICHANGLIYOUYIGEJIYU,JIUSHIHENDUOFASHAOYOUDUIDIANNAOYOUXIBENYOUHENDUOYIJIAN,YOUHENDUOZHUANYEDEYAOQIU,DATIYOU3WANDUOTIAOYIJIAN,TAMENBAZHEI3WANDUOTIAOYIJIANGUINACHENG13LEIWENTI,CHUANGZAOLEYIGEXINDEYOUXIBEN。

  我查了一下资料,为证明“自主经营体”模式的正确,2012年11月8日的《青岛日报》曾经发布一篇《海尔:一个“自主经营体”的员工样本》的报道,描述了一个叫赵峰的“自主经营体”的成功故事,大家有兴趣的话可以自行在百度搜索。

  WOBUZHIDAODUZHESHIFOUKANDONGLEZHANGRUIMINDE“RENDANHEYISHUANGYINGLILUN”YIJI“ZIZHUJINGYINGTI”,SHIHUAJIANG,WOMEIYOUKANDONG。

  LINGWAI,WOHENXIANGZHIDAODESHI:HAIERYOUJIGEZHEIYANGDE“3GENIANQINGREN”?RUGUOZHIYOUYIGE,TUIYIBUSHUOYOU5GESHENZHI10GE,TANLVDIJIANG,WORENWEIBUZUYINALAIZHENGMINGZHEIGEMOSHISHICHENGGONGDE。

  海尔隐瞒了裁员真相

南昌市股市配资公司   XIANZAITANTANWODUIHAIERDACAIYUANDEKANFA:WORENWEIHAIERYINMANLECAIYUANDEZHENXIANG。2013NIAN、2014NIANLIANXUDACAIYUAN,BINGFEIHAIERDEQIYEZHUDONGXINGWEI,HENDACHENGDUSHANGSHIRENYUANZIDONGLIUSHIDEJIEGUO。JUXI,ZI2010NIANSHIXING“ZIZHUJINGYINGTI”MOSHIYILAI,HAIERZHENGCHANGDEQIYEJINGYINGSHOUDAOHENDACHONGJI,BUSHAOYUANGONGBAOKUOZHONGCENGGUANLIRENYUANKANBUDONGLAOBANZAIGANSHENME,KANBUQINGQIYEDEWEILAI,SHENZHIYUANGONGGERENLIYIYESHOUDAOBUXIAODEYINGXIANG,CHUXIANYIBOLIZHICHAO。

  SHIJISHANG,SHAOJIAYONGXINBIANBUNANFAXIAN,ZHANGRUIMINDESHUOFAWUFAZIYUANQISHUO。“2014NIANZAICAIDIAO1WANREN”YU“YIZHONGJIANGUANLICENGWEIZHU”SHILIANGGEWUFABINGLIEDEGAINIAN,ZUOWEIYIJIA7WANRENDEZHIZAOXINGQIYE,SHENGCHANGONGRENZHANQIYERENYUANDEBIZHONGZAI75%~85%,HAIERBUKENENGYOUNEIMEPANGDADEZHONGJIANGUANLICENG。ZAISHUOZHONGJIANGUANLICENGCONGLAIDOUSHIYIGEQIYEDEZHIJIA,“YIWODUAN”SHIDEZHONGJIANGUANLICENGDACAIYUAN,DUIQIYESHISHANGJINDONGGU。WOQINGXIANGYURENWEI:HAIERLIANXUDACAIYUAN,SHIJISHANGSHIWEIBAOKUOZHONGJIANCENGDALIANGLIZHITIQIANZHUNBEIHAODE“SHUOCI”。

  SHISHICONGLINGYIGECENGMIANZUOZHENGLEWODEFENXI。6YUE17RIDE《NANFANGDOUSHIBAO》BAODAO:HAIERNEIBURENSHIGAOSUNANDOUJIZHE,HAIERZAITUIJINXIAOWEIHUA,JIANGYUANLAIDEYIXIEJINGYINGTIRUXIAOSHOUGONGSIDENGZHUANWEI“XIAOWEIGONGSI”,HEHAIERCONGLISHUGUANXIZHUANWEIHEZUOGUANXI,“DANRUCIYEYIWEIZHEGENGDADEFENGXIAN,RUYOUXIEGANGWEIDEYUANGONGBINGBUYUANYIJIESHOU。”QINGDAJIAZHUYI,YUANGONGBINGBUJIESHOUHAIERGAOCENGDEZUOFA。

  YOURENZHEIYANGBIYU2010NIANZHIQIANDEHAIERYUJINTIANHAIERDEBUTONG:NEISHIDEHAIERSHIYIGEDASHANGCHANG,SUOYOUDESHANGPINYOUSHANGCHANGTONGYIJINGYING;JINTIANDEHAIERYIJINGBIANCHENGYIGENONGMAOSHICHANG,LIMIANYOUHENDUOTANWEI,MEIGETANWEIHOUMIANZHANZHEYIGEXIAOLAOBAN。

  ZHEIXIENIAN,HAIERLIUJIRENMENZUISHENKEYINXIANGDEBUSHIZAIGUOJISHICHANGQUDESHENMEZHONGDATUPO,YEBUSHIKAIFACHUSHENMEGEMINGXINGCHANPIN,ERSHIPINFANDITUICHUGEZHONGLILUN、GAINIANJIZHANLVE,CONG“JIHUOXIUKEYU”、“XIEPOLILUN”、“RIJIERIQING”DAO“RENDANHEYI”、“ZIZHUJINGYINGTI”,KEWEIYANHUALIAOLUAN、MUBUXIAJIE。

  海尔前进还是后退

  YIGEWENTISHI:ZHEIXIEZHANLVE、LILUN、MOSHIDAODIJIHAIERDAILAILESHENME?YOUBIJIAOCAINENGKANMINGBAI。

  XIANHEZHUYAOJINGZHENGDUISHOUBIJIAO。HAIERDEZHUYAOJINGZHENGDUISHOUDANGRANSHIMEIDEHEGELI。

  2010年,海尔集团实现营收和盈利分别是1357亿元、62亿元。当年,美的集团(和今天的“美的集团”有所不同)营收约为1000亿元,盈利未见相关数据(当年美的电器净利润31.27亿元)。同年,格力电器实现总收入608.07亿元,净利润42.76亿元。

  DAOLE2013NIAN,HAIERJITUANSHIXIANZONGYINGSHOUYUE1800YIYUAN,YINGLIWEIJIANXIANGGUANBAODAO(YOUYIZHONGSHUOFASHI“CHAOBAIYI”)。TONGNIAN,MEIDEJITUANSHIXIANYINGSHOU1210YIYUAN,JINGLI73YIYUAN。GELIDIANQISHIXIANYINGSHOU1200YIYUAN,JINGLIRUN108YIYUAN。

  SHUOSHIHUA,WOZHEIYANGBIJIAOSHIBUGONGPINGDE,NAGELIDIANQIHEMEIDEJITUANLIANGGESHANGSHIGONGSIDESHUJUHEHAIERJITUANZHEIGEFEISHANGSHIGONGSIDESHUJUDUIBI,XIANDEHENBUZHUANYE。

  还有一点:多年来,海尔集团营收与净利基本没有人能看得懂,而且海尔从来不回应相关质疑。海尔集团下辖两大上市公司青岛海尔海尔电器,2013年合并之后,总营收应该不超过1300亿元,总利润应该不超过60亿元。当然,我不是这方面的专家,我的分析可能比较外行。

  XIANRAN,MEIDE、GELIYUHAIERDECHAJUBUSHIZAILADA,ERSHIZAISUOXIAO,SHENZHIBUPAICHUHAIERWEILAI3NIANBEIMEIDEJITUANCHAOYUEDEKENENG。

  HEFEIJIADIANQIYEXIANGBI,HAIERSHISHENMEYANGZINI?WOXUNZHAODAOYIGEYANGBEN——HUAWEI。

南昌市股市配资公司   ZHISUOYIXUANZEHUAWEI,SHIYINWEI10NIANQIANZHONGGUOYINGXIAOJIECENGJINGTICHUYIGEYOUQUDEWENTI:ZHONGGUOQIYEYINGGAI“GAODIAORUHAIERHAISHIDIDIAORUHUAWEI”,HUAWEIHEHAIERBEISHIWEIZHONGGUOQIYELIANGGEBUTONGDEYANGBEN,ERQIEZHANGRUIMINHERENZHENGFEIYEDAIBIAOLELIANGZHONGLEIXINGDEQIYEJIA。

  2004NIAN,HUAWEIJITUANYINGSHOUSHI448YIYUAN,ER2002NIANDEHAIERJITUANYINGSHOUYIJINGDADAO720YIYUAN(JUQIGUANFANGSHUJU)。DAOLE2013NIAN,HAIERJITUANYINGSHOUYUEWEI1800YIYUAN(YINGLIZANYI100YIYUANJI);TONGNIAN,HUAWEIYINGSHOUSHI450YIMEIYUAN(YUEHE2790YIYUANRENMINBI),LIRUNCHAOGUO286YIYUANRENMINBI。

南昌市股市配资公司   NEIME,DIDIAODERENZHENGFEIZAIJIANGSHENMENI?

  QIAHAO6YUE16RI,RENZHENGFEIDIYICIJIESHOUZHONGGUOMEITIJITICAIFANG,TASHUOLEZHEIYANGYIDUANHUA:“RUGUONAGEBUMENBAOGAOSHUOTAMENNALIZUODEHAO,WOYAOWENLIANGSHIYOUMEIYOUZENGCHAN。RUGUOLIANGSHIMEIYOUZENGCHANZENMENENGSHUOZUODEHAONI?WODANXINWOMENDEGUANLIRUGUOXIANRUGUFANGZISHANG,JIEGUOJIUHUISHIDAIZHI。”ZHENSHITAIYOUYISILE,ZHEIDUANHUAJIANZHIJIUSHIZHUANMENSHUOJIHAIERZHANGRUIMINTINGDE,NIDELILUNZAIHAODOUMEIYONG,GUANJIANKANNIDELIANGSHIZENGCHANMEIYOU。

  这些年,海尔的理论一个接着一个,令人目不暇接,张瑞敏越来越像中国企业的“救世主”、“精神领袖”,然而,一个不容回避的事实是,海尔至今在国际市场始终无重大突破,“海尔”品牌在全球市场仍然是一个中低端品牌。海尔的经营业绩、品牌影响力与张瑞敏的理论极不相称。和国际品牌如三星、苹果南昌市股市配资公司相比,海尔更是不可同日而语。细心的人发现,就在海尔“理论大丰收”的这几年,恰恰是海尔企业陷入滞涨期的几年。我们不禁要问:张瑞敏提出一个又一个新理论的意义是什么?

  ZHEIXIENIAN,ZHONGGUOQIYEJIAPUBIANTUICHONG“BIAN,SHIBUBIANDEZHENLI”,QIYEZHANLVESANTIANLIANGTOUYIDIAOZHENG,ZHESHECHUQIYEZHANLVEJIDADEBUCHENGSHUXING。YINCI,HAIERPINFANTICHUXINLILUN、XINMOSHIDEBEIHOU,ZHESHECHUDESHIJISHANGSHIZHEIGEQIYEDEZHANLVEZHIJINMEIYOUSHANGDAO。

  实际上,现在的海尔最需要不是新理论,而是——不折腾。
《证券市场周刊红周刊》作者 刘步尘

南昌市股市配资公司

(责任编辑:Kevin)
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