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4月份热水器市场解读:销售回落,大容量成消费主流

时间: 2014-06-03 17:17 来源: 作者: 收藏 百度搜索本文

  经历了3月份因传统家装旺季的启动而呈现爆发性增长之后,2014年4月份整个热水器零售市场逐渐回归理性,销售出现了一定程度的下滑。另外,在2013年较高基数因素的影响下,2014年热水器市场的同比增速也明显回落。

  SHUJUXIANSHI,2014NIAN4YUEFENGUONEIRESHUIQISHICHANGDELINGSHOULIANGHUANBI3YUEFENXIAHUALE11.80%,TONGBIXIAHUALE15.89%;LINGSHOUEFANGMIAN,ZEHUANBIXIAHUA9.15%,TONGBIXIAHUA14.04%。

  QIZHONG,FENQUYULAIKAN,BULUNSHITONGBIHAISHIHUANBISHUJU,RESHUIQICHANPINZAIYIERJISHICHANGDEXIAHUAFUDUDOUYAOMINGXIANKUAIYUSANSIJISHICHANG。ZHEISHUOMINGYIERXIANCHENGSHIXIAOFEIZHEDUIYURESHUIQIDEXUQIULIANGZHENGRIQUBAOHE,ERSHOUDAOWOGUOCHENGZHENHUAFAZHANDEYINGXIANG,SANSIXIANSHICHANGDEJUMINDUIYURESHUIQIDEXIAOFEIXUQIURENGZAIJIXUSHIFANG。SHUJUXIANSHI,YUQUNIANTONGQIXIANGBI,SANSIJISHICHANGDERESHUIQILINGSHOUDIEFUXIANGDUIYUYIERJISHICHANGMINGXIANSHOUZHAI,YOUQISHIZAIDISIJISHICHANG,LINGSHOULIANGHELINGSHOUEDETONGBISHUJUYIRANFENBIEBAOCHIZHE19.50%、17.99%DEJIANTINGZENGZHANG。BUGUOLINGSHOUEZENGFUBUJILINGSHOULIANGZENGFU,YEZAIYIDINGCHENGDUSHANGBIAOMINGLERESHUIQICHANPINZAIXIANGZHENNONGCUNSHICHANGDEZHENGTISHOUJIAYIRANPIANDI,RENGYIZHONGDIDUANXIAOFEIWEIZHU。

  TIXIANDAOGEGEPINPAICENGMIAN,ZAI4YUEFENDERESHUIQILINGSHOUSHICHANG,YIA.O.SHIMISI、LINNEI、NENGLV、ALISIDUNDENGWEIDAIBIAODEWAIZIPINPAIYIRANJIAOZHANYOUSHI,ZHENGTILINGSHOULIANGHELINGSHOUEZHANBIJUNYANXULE3YUEFENDEZENGZHANGZOUSHI,FENBIEBAOCHILE2.08%、2.52%DEHUANBIHUISHENG,QIZHONGA.0.SHIMISIDEZENGZHANGZUIWEIMINGXIAN。KEYIKANCHU,ZAISANSIYUEFENDECHUANTONGJIAZHUANGWANGJI,SUIZHEXIAOFEIZHEGAISHANXINGXUQIUDESHANGSHENG,DUIYUWAIZIPINPAIDEQINGXIANGXINGGENGWEIMINGXIAN。

  XIANGDUIYINGDESHI,SHOUDAOWAIZIPINPAIDEFENEJIYA,GUOCHANRESHUIQIPINPAIZAI4YUEFENDEBIAOXIANYIRANPINGPING。ZAIPAIMINGQIANSHIDERESHUIQIPINPAIZHONG,JINYOUHAIERWEICHIZHEXIAOFUDEZHENGZENGZHANG,QITAGUOCHANPINPAIDERESHUIQIXIAOLIANGZHANBIJUNCHUXIANLEBUTONGCHENGDUDEHUANBIXIAHUA。DANSHI,CONGTONGBISHUJULAIKAN,MEIDERESHUIQIDANGRENBURANGDICHENGWEILEGUOCHANPINPAIZHONGDEYIPIHEIMA,DANGYUEDELINGSHOULIANGFENETONGBIZENGFUGAODA3.69GEBAIFENDIAN,1-4YUEFENDELEIJIXIAOLIANGFENE(14.23%)YEZHENGZHUBUBIJINPAIMINGDIERDEA.O.SHIMISI(14.45%),GENGZAIYIDINGCHENGDUSHANGJIYAZHEMUQIANPAIMINGDIYIDELINGYIDAGUOCHANPINPAIHAIERRESHUIQIDEXIAOLIANGFENE。YUCITONGSHI,MEIDERESHUIQIDEFENEZENGZHANG,YETUIDONGLEZHENGGERESHUIQISHICHANGPINPAIJIZHONGDUDEJINYIBUTISHENG。SHUJUXIANSHI,1-4YUEFEN,HAIER、A.O.SHIMISI、MEIDEQIANSANDARESHUIQIPINPAIDELEIJILINGSHOUEZHANBIZHENGHAOCHAOGUOLE50%。

  CONGCHANPINLEIXINGSHANGKAN,CHUSHUISHIDIANRESHUIQIYIRANSHIXIAOFEIZHULIU,DANGYUEXIAOLIANGZHANBIDA60%,QIEBULUNSHIHUANBIHAISHITONGBISHUJU,DOUBAOCHIZHEZHENGZENGZHANGDEZOUSHI。BUGUO,CONGLINGSHOUESHANGKAN,PINGJUNSHOUJIAGENGGAODERANQIRESHUIQIXIANRANGENGJUCHENGZHANGYOUSHI。SHUJUXIANSHI,RANQIRESHUIQI1-4YUEFENDETONGBILEIJIZHANGFUZUIKUAI,DA7.49%,ERCHUSHUISHIDIANRESHUIQIZECHUXIANLE-0.38%DEXIADIE。

  LINGWAI,CONGRONGJIDUANSHANGKAN,12-13LDEDARONGLIANGRANQIRESHUIQIZAI4YUEFENDEXIAOLIANGZHANBITISHENGFEICHANGMINGXIAN,SHENZHIYIGANCHAO10LRANQIRESHUIQI,ZHUJIANCHENGWEILEXIAOFEIZHULIU。TONGYANG,RONGJIZAI60SHENGJIYISHANGDECHUSHUISHIDIANRESHUIQIZAI4YUEFENDELIANGEZHANBIYECHUYUWENBUTISHENGZHIZHONG。

  CONG2014NIAN1-4YUEFENDELEIJISHUJULAIKAN,RESHUIQIJIAGEZHANGFUZUIKUAIDEPINPAISHINENGLV,DA15.32%,CHANPINJUNJIAWEI3274YUAN;QICIWEIQIANFENG(12.21%)HELINNEI(10.71%)。ERJIAGEDIEFUZUIKUAIDEPINPAIZESHIFALUOLI,JINNIANLEIJIXIAHUALE18.8%ZHI1201YUAN;QICIWEIWAIZIPINPAIYILAIKESI,QIRESHUIQICHANPINJUNJIAYIDIEZHIQIANYUANYIXIA,WEI896YUAN。(YIMO)


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