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旺季市场难负规模再增长之痛

时间: 2014-06-03 17:17 来源: 作者: 收藏 百度搜索本文

  无论今年旺季市场是以怎样一种格局出现,井喷或低迷,都不会改变中国空调产业所面临的规模再增长困境,诚然从美好的愿景出发希望内销市场的规模总是能够保持高昂的持续增势,但是,市场本身的残酷性在于其内生资源总是在一定的阶段出现枯竭。没有企业不会意识到这一点,即便如此,在市场整体规模平台和企业个体规模目标之间,企业总是希望从结构性机会中寻找到自我突破的途径。

  BUDEBUCHENGRENDESHI,XIANZAIYIRANKANBUDAOZUIHUAIJUMIANHUIZAIHESHIZHUNQUEDICHUXIAN,SHENZHIGONGCHANGDECHUHUOSHUJUZHONGSIHAOBUCUNZAIBEIGUANDEJIXIANG,GAOZENGZHANGCHENGWEILE2014LENGDONGNIANDUNEIXIAOSHICHANGCHUHUOXINGQINGDEHEXINJIDIAO,SHANGSHIGONGSIHUALIDE2013NIANNIANBAOHE2014NIANYIJIDUBAOYUHUOHONGDECHUHUOSHUJUJIAOXIANGHUIYING,BIANZHICHUZHONGGUOKONGDIAOCHANYEBIAOXIANGSHANGDEFANHUASHENGJING。

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  YIFANGMIAN,BENNIANDUCHUHUOLIANGDEGAOZENGZHANGYIJINGDAFUTIGAOLELISHISHUJUDEDUIBIJICHU,GENGWEIZHONGYAODESHI,SHICHANGZIYUANSUIZHEXUQIUKONGJIANDEDAFUSHIFANGQIXIQUEXINGYUELAIYUEGAO。TONGYANGLINGRENNANYILEGUANDESHI,FANGDICHANSHICHANGZHENGZAIMEIKUANGYUXIA,ZHENGGEHONGGUANJINGJIZHENGCHUYUJIEGOUXINGDIAOZHENGDEZHENTONGQIZHINEI,GUONEIKONGDIAOSHICHANGDEKONGBAIDIANHEWAIBUJIHUIJINRULEYIGEQIANSUOWEIYOUDEPINGTAIZHENGLIJIEDUAN。

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  DANGRAN,PINPAIGEJUDEJIEGOUXINGBIANDONGYEXUYEJIANGCHENGWEIXIANSHI。GUIMOZAIZENGZHANGYALIXIAHUICHUDONGMEIGEQIYECUIRUODEYEJISHENJING,MEIYOUYIGEQIYENENGGOUJUEDUIRENSHOUGUIMODEXIAHUA,ERQIE,JIBIANSHIZAIZHENGTIGUIMOCHUXIANXIAHUADEWEILAI,YEBUSHIMEIGEQIYEDEGUIMODOUCHUXIANXIAJIANG,GONGQIUMAODUNDEJINYIBUJIHUAFANERCUISHENGCHUBUFENQIYEDETUOYINGERCHU。XUYAOZHICHUDESHI,GUONEIKONGDIAOSHICHANGBUCUNZAIWANDAOCHAOCHEDEJIHUI,DANQUEYIJINGYUNYUCHUCHUANGXINXINGFAZHANZHILUDETIAOJIAN。

  CONGMOUZHONGCHENGDUSHANGSHUO,DUBOSHIDEWANGJISHICHANGSHIYIGEKENG,DANGYEJIDUIWANGJIXINGQINGYILAIDUYUEGAO,WULUNSHIQIYEHAISHICHANYE,CUNZAIDEWEIJIGANJIUYUEQIANG,GEJUBIANSHUYEJIUYUEDA。YEXU,DUIGUIMOHUAGAOZENGZHANGDEYAOQIUDIYIDIAN,KEYIRANGQIYEZAIGENGWEIANQUANDETONGDAONEIWENBUFAZHAN,ERYIDANWANGJICHUXIANDIMIZOUSHI,BEIKAOWENDEJIANGSHIZHENGGECHANYECHUANTONGDEFAZHANMOSHI。(WENSI)

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