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白电企业一季报所释放出哪些市场信号?

时间: 2015-05-14 16:35 来源: 作者: 收藏 百度搜索本文

  近两年,我国家电行业进入转型升级阶段,告别过去高增长时代,结构性增长成为主旋律。2015年家电上市公司一季报已悉数公布,从数据来看,白电企业营业收入以及净利润基本保持增长态势,但是增速回落却也明显。

白电行业整体增速放缓

  MEIDEJITUAN、XIAOTIANEAHEMEILINGDIANQISHIYIBAIDIANYEWUWEIZHUDESHANGSHIGONGSIZHONGSHIXIANYIJIDUYINGYESHOURUHEJINGLIRUNSHUANGZENGZHANGDEQIYE。MEIDEJITUANYIJIDUSHIXIANYINGYEZONGSHOURU424YIYUAN,TONGBIZENGZHANG10.63%,SHIXIANGUISHUYUMUGONGSIJINGLIRUN33.4YIYUAN,TONGBIZENGZHANG31.64%%;MEIDEXIDEXIAOTIANEAYINGSHOUHEJINGLIRUNYEFENBIESHIXIANLE27.86%HE41.89%DETONGBIZENGZHANG;MEILINGDIANQIZAIYIJIDUDEYINGSHOUHEJINGLIZENGFUFENBIEWEI2.96%HE11.01%。

  QINGDAOHAIER、GELIDIANQIDENGYINGYESHOURUSUICHUXIANXIAHUA,DANJINGLIRUNQUEFENBIETONGBIZENGZHANG13.11%HE23.09%;HAIXINKELONGYIJIDUYINGSHOUJINYOU0.51%DEZENGZHANG,JINGLIRUNTONGBIXIAJIANGLE0.95%;AOMADIANQIYIJIDUYINGSHOUHEJINGLIRUNFENBIEXIAHUA8.8%HE26.2%;ZHIGAOKONGDIAOYINGLICONGQUNIANDE1150.8WANYUANXIAJIANGWEI848.1WANYUAN。

  YIJIBAODEYEJICHENGWEIDANGXIAZHENGGEJIADIANXINGYEZAIZHUANXINGSHENGJIGUOCHENGZHONGSUOJINGLIDEZHENTONGDEZHENSHIXIEZHAO,CONGZHENGTILAIKAN,BAIDIANQIYEZHUYINGYEWUSHOURUZENGSUFANGHUANSHENZHILVEYOUXIAHUA。TONGSHI,CONGQUNIANXIABANNIANKAISHI,GEGEBAIDIANQIYEYOUQISHIKONGDIAOQIYECAIQUDEYIJIJINJIAGEWEIZHUJINGZHENGSHOUDUAN,YIJIDUGEGEQIYEDEYINGSHOUZENGZHANGHENDACHENGDUSHANGZIYUANLADONGDAILAIDEJIEGUO。GEJIADIANSHANGSHIGONGSIDENIANBAOYEYINZHENGLEZHEIYIDIAN,XIAOSHOUFEIYONGZENGZHANGYIJIAGEZHANFAQIZHEMEIDE、GELIZUISHEN,MEIDEJITUANXIAOSHOUFEIYONGJIAOQUNIANTONGQIZENGZHANG44.54%、GELIDIANQIXIAOSHOUFEIYONGZENGZHANG10.84%;HAIXINKELONGLVEYOUXIAHUA。

库存压力有增无减

  CONGQUNIANKAISHIKONGDIAOSHICHANGDEJULIANGKUCUNSHIYIZHIHENGGENZAIXINGYEFAZHANDAOLUSHANGDEZHANGAIZHIYI。2015NIANDUZHENGGEKONGDIAOXINGYEWEIRAOQUKUCUNKAIZHANLEYIXILIEZHONGDUANCUXIAOHUODONG,ZAILINGSHOUCENGMIANHUODEYIDINGXIAOGUO。GENJUZHONGYIKANGFABUDE《2015NIANYIJIDUZHONGGUOJIADIANSHICHANGBIAOXIAN》BAOGAOXIANSHI:YIJIDUDAJIADIANLINGSHOUGUIMOKAISHIHUINUAN,KONGDIAOLINGSHOUEDA793WANTAI,TONGBIZENGZHANG7.7%;LINGSHOUE277YIYUAN,TONGBIZENGZHANG3.2%。WOMENYEKEYIKANDAOSHOUJIAGEZHANDEYINGXIANG,KONGDIAOLINGSHOULIANGGUIMOZENGFUYUANGAOYULINGSHOUE。TONGSHI,ZAISHICHANGZHENGTIGUIMODUANQINEIWUFADAGUIMOZENGZHANGDEQIANTIXIA,JIAGEZHANDAIDONGDESHICHANGXIAOSHOUYOUZHONGYINCHIMAOLIANGDEXIAOGUO,DUIYUSHICHANGDETIQIANTOUZHIBUYANERYU,BIRUJINNIANWUYIKONGDIAOSHICHANGBIAOXIANCHAQIANGRENYI。

  GEGEBAIDIANQIYEDEYIJIBAOZHONGYINGSHOUZHANGKUANZHEIYISHUJUZENGZHANGJUDUO,MEIDEJITUAN、GELIDIANQI、QINGDAOHAIER、HAIXINKELONGSIJIABAIDIANQIYEZENGFUFENBIEWEI44.07%、46.15%、38.7%、40.18%,BAOGAOZHONGZHICHUJIEWEIXIAOSHOUGUIMOZENGZHANGSUOZHI。CONGKONGDIAOXINGYEDANJIDAKUANDETESHUDEYOUXIGUIZEFENXI,YIJIDUZHENGZHIQIYEXIANGQUDAOYAHUODEGUANJIANSHIQI,DANYOUYUZHONGDUANLINGSHOUBUWENBUHUOZHENGGEXIAOSHOULIANTIAOYUNZHUANBUCHANG,ZAIXINYILUNQIYEYAHUOXIA,QUDAOKUCUNZAIGUOWANGDEJICHUSHANGYOUZENGWUJIAN,QIEZHENGGEXINGYEDEZIJINZHOUZHUANSULVXIAJIANG,ZHEIJIUTIXIANZAILEGEQIYEDEYINGSHOUZHANGKUANZHEIYISHUJUSHANG。SUIZHEWANGJIDEDAOLAIXIAOSHOUBAOFA,KONGDIAOQIYEDEHUIKUANJIANGHUIYOUSUOGAISHAN。

寻找常态化市场中的增长点

  SUIRANCONGQUNIANKAISHIZHENGGEZHONGGUOJIADIANCHANYEJIESHULEWANGNIAN“GAOZENGZHANG”SHITAI,BINGBUYIWEIZHEZHENGGECHANYEHANDONGDEDAOLAI,ZHISHISHICHANGFAZHANHEQIYEZENGSUQUANMIANHUIGUICHANGTAIHUA。DUIYUSUOYOUJIADIANQIYELAISHUO,ZHEIZHENGSHIYIGE“DIAOJIEGOU”、“BIANGUIDAO”DEZHUANXINGGUANJIANQI,KEYIZAIZHENGGEXINGYEHUIGUICHANGTAIHUABEIJINGXIA,MOUQIUGENGDICHENGBENDEJISHUCHUANGXIN、CHANPINZHUANXINGHEJINGYINGBIANGUI。MEIDEJITUANJIUZAIYIJIBAOZHONGQIANGDIAO,QIZI2011NIANTUIDONGJINGYINGZHUANXING、KEJIJIZHICHUANGXINYIJIJIAQIANGXIAOFEIZHEYANJIUYUCHANPINKAIFA,ZHUANXINGDAILAIDEHONGLIZHUBUXIANXIAN。

  JIADIANXINGYEJINRUZHUANXINGQIDELINGYIGESHICHANGBIANHUAJIUSHIZHINENGHUACHANPINDEQIANJINGGENGJIAMINGLANGHUA。ZAIYIJIBAOZHONG,BUSHAOQIYEZAIZHINENGJIADIANCHANPINDEFANGMIANCHUXIANJIAODAZENGZHANG,RUQINGDAOHAIERYIJIDUBINGXIANG、XIYIJI、KONGDIAO、RESHUIQIDENGZHINENGJIADIANCHANPINXIAOLIANGCHAOGUO50WANTAO,TONGBIZENGZHANGCHAOSIBEI。SUIZHEXIAOFEIZHEDUIGAODUAN、ZHINENGDEJIADIANCHANPINXUQIUDEZENGQIANG,JIADIANZHENGTIJUNJIAYOUWANGTISHENG,ZHINENGCHANPINYEJIANGCHENGWEILADONGQIYEXIAOSHOU、TISHENGYINGLISHUIPINGDEXINZHULI。(SUJIN)

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