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7月热水器市场解读:淡季不淡,大容量产品成主角

时间: 2014-09-05 10:22 来源: 作者: 收藏 百度搜索本文

  按常理,每年的6-8月份,都是热水器产品的传统销售淡季,而今年7月份的销售数据则显示出“淡季不淡”的特征。在经历了6月份的销售颓势之后,各热水器品牌厂商纷纷打出了降价促销的旗帜,经销商们也开始为下半年抢占市场提前做准备,这都让整个7月份的淡季营销变得不淡,不论是零售量还是零售额,环比增长均超过了10%。

  SHUJUXIANSHI,2014NIAN7YUEFEN,GUONEIRESHUIQISHICHANGDELINGSHOULIANGHUANBIZENGZHANGLE10.99%,TONGBIZENGZHANGLE3.75%;LINGSHOUEFANGMIAN,ZEHUANBIZENGZHANG11.65%,TONGBIZENGZHANG8.35%。

  SHOUXIAN,FENQUYULAIKAN,ZAIDAXINGLINGSHOUZHONGDUAN“NIANZHONGDACU”DECIJIXIA,RESHUIQICHANPINZAI7YUEFENDEXIAOSHOUHUANBIZENGZHANGZHUYAOTIXIANZAIYIJICHENGSHISHICHANG,ERSANSIJISHICHANGYIFENXIAOPIFAWEIZHU,BODONGFUDUBINGBUDA。BUGUO,HEQUNIANTONGQIXIANGBI,JISHUXIAODESANSIJISHICHANGYIRANJUBEIZHEGENGDADECHENGZHANGKONGJIAN,TONGBIZENGSUMINGXIANKUAIYUYIERJISHICHANG。BINGQIE,RESHUIQICHANPINDELINGSHOUETONGBIZENGFUDADAGAOYULINGSHOULIANG,ZHEIZAIYIDINGCHENGDUSHANGSHUOMINGLEQICHANPINDANJIADEZHANGFUMINGXIAN。

2014年7月份,热水器产品在一二三四级市场的销量环比、同比增减情况
(数据来源:中怡康)

  TIXIANDAOCHANPINLEIXINGCENGMIAN,2014NIAN7YUEFEN,ZAIYIERJISHICHANGGENGSHOUHUANYINGDERANQIRESHUIQI,XIAOSHOUZHANBIMINGXIANTISHENG;XIANGDUIYINGDESHI,BAOKUOCHUSHUISHIHEJIRESHIZAINEIDEDIANRESHUIQIXIAOSHOUZHANBIZESHUANGSHUANGXIAHUA。

  ZHONGSUOZHOUZHI,WOGUORESHUIQIXINGYEJINGGUOJIN30NIANDEFAZHAN,PINPAIGEJUYIJINGBURUDAOXIANGDUIWENDINGDECHENGSHUJIEDUAN,CHENGXIANCHUGUOCHANPINPAIHEWAIZIPINPAIQITOUBINGJINDEJUMIAN。QIZHONG,GUOCHANPINPAIMEIDERESHUIQIDEXIAOSHOUSHITOUZUIWEILIANGHAO,2014NIAN1-7YUEFEN,QILEIJILINGSHOULIANGHELINGSHOUELIANGXIANGZHANBIJUNYOU3.44%HE2.84%DEDAFUTISHENG。XIANGJIAOZHIXIA,HAIERRESHUIQIZESHIJINNIANYILAIXIAHUAFUDUZUIDADEPINPAI,QILEIJILINGSHOULIANG、LINGSHOUEZHANBIFENBIEXIAJIANGLE1.67%HE1.81%。

  WAIZIPINPAIFANGMIAN,YIRANQIRESHUIQICHANPINJIANZHANG、ZOUZHONGGAODUANLUXIANDELINNEI、NENGLV,SHIBENYUEWEISHUBUDUODESHIXIANLIANGEQISHENGDEPINPAI。ERYICHUSHUISHIDIANRESHUIQIXIAOSHOUWEIZHUDEA.O.SHIMISI,ZAI7YUEFENDEBIAOXIANYIRANBUJIA,XIAOLIANGZHANBIJIXUXIADIEZHI14.08%,YIBEIMEIDERESHUIQI(15.45%)GANCHAO,TONGBISHUJUYEBURONGLEGUAN。

  BANSUIZHESHENGHUOPINZHIDEDAFUGAISHAN,DARONGLIANGDERESHUIQICHANPINYIJINGCHENGWEILEXIAOFEIZHULIU。ZHEIYIDIANZAI2014NIAN7YUEFENTIXIANDEYOUWEIMINGXIAN。SHUJUXIANSHI,DANGYUE,CHUSHUILIANGDUANZAI11SHENGDERANQIRESHUIQIDEXIAOLIANGZHANBISHANGZHANGLE2.17GEBAIFENDIAN;ERXIANGJIAOYUQUNIANTONGQI,CHUSHUILIANGDUANZAI12-13SHENGDERANQIRESHUIQI,XIAOLIANGZHANBIZEDAFUTISHENGLE9.81GEBAIFENDIAN,DA32.84%,YIJINGGANCHAOLECHUANTONGZHULIUDE10SHENGRANQIRESHUIQI(30.76%)。LINGWAI,10SHENGYIXIADERANQIRESHUIQIDEXIAOSHOUZHANBIYEDOUCHUXIANLEBUTONGCHENGDUDEXIAHUA。CHUSHUISHIDIANRESHUIQIFANGMIAN,ZEBIANDONGBUDA,YIRANYI50-60SHENGRONGJIDUANDECHANPINZHANZHULIU。

  CONG7YUEFENDEJIAGEYIDONGSHUJU,WOMENKEYIDAZHIFENXICHU,DANGYUEDARONGLIANGDERANQIRESHUIQICHANPINGENGSHOUHUANYING,ZHUYAOYESHISHOUDAOLEJIANGJIACUXIAODEYINGXIANG。SHUJUXIANSHI,2014NIAN7YUEFEN,CHUSHUILIANGDUANZAI11-16SHENGDERANQIRESHUIQICHANPIN,HUANBIZENGZHANGLVJUNWUYILIWAIDEXIAHUA。BUGUO,XIANGJIAOYUQUNIANTONGQI,SHOUCHANPINJIEGOUDEDIAOZHENG,RANQIRESHUIQIDEZHENGTIJIAGEYIRANBAOCHIZHESHANGZHANGDEZOUSHI,TONGBIZENGZHANGLVDA8.47%。ERCHUSHUISHIDIANRESHUIQIDEJIAGEBODONGZEBINGBUDA,DANGYUEDEPINGJUNJIAGEWEI1619YUAN,TONGBIZENGZHANGLVJINWEI1.12%。

  QIZHONG,DANGYUEJIAGEXIAHUAZUIKUAIDEPINPAISHINENGLV,DIEFUWEI-5.42%,QICIWEIHUIERPU(-5.34%)、LINNEI(-5.07%)。ERJINNIANYILAI,JIAGESHANGZHANGZUIKUAIDEQIANSANGEPINPAI,LINNEIHENENGLVYEHERANZAILIE,ZHANGFUFENBIEWEI12.75%、12.02%,QICIWEIQIANFENG(9.40%)。(YIMO)


  附件:中国热水器市场月度零售监测报告-2014年7月

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