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华帝管理层深度变革,厨电竞争或生巨变

时间: 2014-10-30 22:54 来源: 作者: 收藏 百度搜索本文

  日前,华帝股份向外发出公告,聘任区迪江担任总裁,同时聘任潘叶江、潘垣枝、吴刚、付韶春、何伟坚为公司副总裁。

  HUADIGUANLICENGDESHENDUBIANGE,HUOJIANGDUICHUDIANSHICHANGJINGZHENGGEJUCHANSHENGCHONGJI。


区迪江在接受记者采访时笑容满面

将设立创新基金,稳步提升盈利能力

  JUXI,QUDIJIANGBUJIUQIANZAIHUADIGUFENZHAOKAIDEGUANLIRENYUANDAHUISHANGFABIAOLEJIUZHIYANJIANG,MINGQUEBIAOSHIZUOWEIXINRENJINGYINGTUANDUIFUZEREN,JINHOUGONGSIFAZHANBIXUZUNXUN“FAZHI、CHUANGXIN、XIAOYI、GONGXIANG”ZHEISIGELINIAN。

  QUDIJIANGRENWEI“FAZHI”SHIGONGSIJIANKANGFAZHANDEBAOZHANG,“YOUZHANGBIXUNCAINENGSHIZHEIZHONGFAZHANYOUGENGGAODEXIAOLV、GENGGAODEZHILIANG”;ZAITANDAO“CHUANGXIN”SHIZETEBIEKUOZHANLEQINEIHAN,QUDIJIANGQIANGDIAO:“WEILAIHUADIGUFENHUIGENGJIATUIDONGJISHU、GONGYI、CHANPINDECHUANGXIN,BAOKUOZHIDUGUANLI、YONGRENLINIAN、SIWEIMOSHIDEQUANMIANCHUANGXIN”,BINGQIETAHAITOULULE配资公司 TUIDONGCHUANGXINDEYIXIEJUCUO,“GONGSIJIANGSHELICHUANGXINJIJIN,GULIHEBIAOZHANGZAIGELINGYUYOUSUOCHUANGXIN、YOUSUOGONGXIANDETONGSHI”;QUDIJIANGRENWEI“XIAOYI”YESHIGONGZUODEZHONGXIN,WEICITATICHU:“TONGGUOWANSHANNEIBUGUANLI、YOUHUARENLIZIYUANPEIZHI、YASUOCHENGBENFEIYONG、TISHENGCHANPINDEXINGNENGHEZHILIANG,WENBUTIGAOGONGSIDEYINGLINENGLIHESHUIPING”;ZUIHOU,TAKENDINGLEHUADIWENHUAZHONGDE“LIYIGONGTONGTI”,RENWEI“GONGSIDEJINGYINGYEJI,JINGYINGCHENGGUOYINGGAIERQIEBIXUYUGEFANGGONGTONGFENXIANG”。

加强团队建设,明晰品牌定位与推进渠道创新

  JUXI,MUQIANHUADIHEBAIDEDEZHENGHEGONGZUOYIJINGCHUJIANCHENGXIAO。BUJINZUZHIJIEGOUHERENYUANGENGJINGJIANLE,YUNYINGCHENGBENGENGDILE,BINGQIESHIDEJINLIANGNIANHUADIDEYEJIDAFUYUESHENG。QUDIJIANGJIANGJICHUYUCHUDIANXINGYEGUOCHANPINPAIDEQIANSANJIAWEIZHIDEHUADIWEILAIDEFAZHANDAILAISHENME?

  在回答记者提问时,区迪江首先表达了对团队建设的意见,“我在华帝最重要的使命,就是打造一个优秀的经营管理团队。”以及“建立一套科学合理的制度体系,让每一个人都受控于这个体系,让每一个行为都在这个体系内有序而稳定地运行。”其次是对品牌定位和渠道创新的思考,他指出:“未来将更注重华帝品牌的人文关怀和社会责任,强调品牌年轻化和个性化,在此基础上,未来华帝将对品牌进行进一步的塑造,提升品牌在各类人群中的影响力。”而对于营销策略,区迪江则称:“未来的营销策略中,除了保持传统渠道的优势,将进一步开辟电商等新兴渠道。”
 


区迪江对华帝的未来充满信心

目标直指“销售百亿、市值百亿”,华帝变革优势突显

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  YENEIZHUANJIAPUBIANRENWEI,CICIHUADIGUFENZAIGUANLITIXIYUGUANLILINIANDESHUANGZHONGBIANGE,SHIQIYESHUNYINGSHICHANGDEYAOQIU,SHIYINGXIAOFEIXUQIUDEBIANHUASUOZUOCHUDEJUYOUZHANLVEYANGUANGDEBIANGE,SUIZHESHIJIANDETUIYI,CICIBIANGEJIANGZAINEIBUYINFAGONGSIZHILIDECHIXUGAISHAN,YIJIZHENGHEXIAOYINGDEKUODAHEGONGSIYINGLIDETISHENG,HUADIBIANGEYOUSHIJIANGSHIHUADIZENGZHANGHOUJINGSHIZU,WANCHENG“XIAOSHOUBAIYI、SHIZHIBAIYI”DEMUBIAOZHISHISHIJIANWENTI。

华帝变革冲击现有行业格局,厨电市场或生变数

  JULEJIE,JINNIANCHUDIANXINGYESHICHANGQIANJINGYIRANYOUREN,YOUFENXIRENSHIZHICHU,JINNIANSHANGBANNIANLAI,SHOUFANGDICHANSHICHANGTUOLEI,CHUFANGDIANQIXINGYEZHENGTISHICHANGZENGZHANGFANGHUAN,DANJINQIFANGDICHANSHICHANGPINCHUANLIHAOXIAOXI,BUFENCHENGSHIDEERTAOFANGZHENGCEZHENGZHUBUFANGSONG,WEILAIDICHANCHENGJIAOYOUWANGQIWENFUSU,JIANGDAIDONGCHUDIANXINGYEXIANGYINGHUISHENG。ZHANGYUANKANLAI,YOUYUCHUDIANXINGYEBENSHENSHENTOULVBUGAO,SUIZHEXIAOFEIZHEXIAOFEINENGLIHEXIAOFEIRENSHIDETIGAO,CHUDIANCHANPINWEILAIDESHICHANGKONGJIANGUANGKUO,YOUQISHISANSIXIANSHICHANGZENGZHANGKONGJIANJUDA,TONGSHI,CHUDIANXINGYE“MATAIXIAOYING”JINYIBUTUXIAN,SHICHANGFENEZHENGBUDUANXIANGLONGTOUQIYEJIZHONG。

  QUDIJIANGZAIJIESHOUCAIFANGSHIBIAOSHI,SUIZHEPINPAIZHANWEIDEXINGCHENG,GEXIANPINPAIZHENYINGYIJINGQUELI,GUONEIPINPAIBIJIAOQIANGSHI,YANGPINPAIZHONGXIMENZIBIAOXIANSHANGKE,RIXIPINPAIYOUDANCHUZHISHI,DANMUQIANXINGYENEIDEJINGZHENGBUGOUCHONGFEN,HAIYOUGENGDUOXIPAIDEJIHUI,TEBIESHIYIXIEDAXINGZONGHEXINGJIADIANQIYEDEJINRUXINGCHENGLECHONGJI,CHUWEIXINGYEYUQITADAJIADIANPINPAIXIANGBI,JIZHONGDUHAIBUGOUGAO,GUONEIDADAXIAOXIAODEQIYEYOU1000JIAZUOYOU。

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  RANER,HUADICICIGUANLIQUANDEBIANDONGQUETIGONGJILEWOMENLINGWAIYIZHONGKENENG,YOUFENXIRENSHIZHICHU,CICIHUADIGUFENGUANLICENGBIANDONGDECHENGXIAOZHIDEQIDAI,SUIZHEXINGUANLICENGDESHANGREN,TUANDUIJIANSHEDEQIANGHUA,YIJIQUDIJIANGXINSIWEIXINJUCUODELUXUSHISHI,HUADIGUFENDESHENGCHANJINGYING、SHICHANGKAITUOJIANGSHUNLIJINXING,DUOYUANHUADEXIAOSHOUMOSHIJIANGDEDAOKUOZHAN,YOUWANGJINYIBUCUIHUAHUADIGUFENSHIXIANGAOSUZENGZHANG,HUADIGUFENYINGLAILEYICIXINDEFAZHANQIJI,ZHEIWUYIJIANGCHONGJIXIANYOUDECHUDIANSHICHANGDEJINGZHENGGEJU。

  YOUZHUANYERENSHIFENXICHENG,SUIZHEHUADIXINGUANLICENGDESHANGREN,BUJINSHIHUADIGUFENDEBAIYIMUBIAOYOULEQIESHIKEXINGDESILUHEYIJU,YEWEIHUADIDEZHANGQIJIANKANGKUAISUFAZHANTIGONGLEJIANSHIERCHONGFENDEZHILIBAOZHANG,BUTONGYUZAISHICHANGSHANGDEZHENGMIANSISHA,ZHEISHIYICHANGKANBUJIAN“DAOGUANGJIANYING”DEBIPIN,DANGHUADIBIANGEDECHENGXIAOZHUBUXIANXIANDESHIHOU,JIUSHICHUDIANXINGYEXIANYOUGEJUCHEDIBEIDAPODESHIHOU,XIANGXINZAIXINGYEJINGLICHIXUBUDUANDEDAXIPAIZHIHOU,YIZHICHUYULAJUZHANDECHUDIANSHICHANGHUOSHENGBIANSHU,HUADIGUFENBIJIANGDIZAOZHONGGUOCHUDIANCHANYEDEYOUYIGEQIJI。

南昌市股市配资公司

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